A brand is a person’s gut feeling about a product, service, or company. It is not what we say it is, it’s what your customers say it is…what food for thought!
This means that your business as a brand and a company is what each and every one of your customers say it is. We can help determine and guide their thinking but ultimately it is their decision.
What do we think your customers associate with your company? Predominately it is likely to be the product or service that you offer, secondly you may want them to associate quality, price, customer service, innovation, passion or another USP (unique selling proposition) with your business.