December is off to a flying festive start with ECX getting fully onboard the Christmas jumper trend!
We firmly believe that you get out what you put in and so this year for every Christmas jumper worn we will be donating to our nominated charity Children in Need.
As it seems to have become a bit of a nationwide inclination we thought we’d examine where on earth our insatiable appetite for the bright, the bold and the loud Christmas jumper came from!
Christmas Jumpers: The good, the bad and the ugly
Traditionally thought of as a hand made present and as Christmas became more commercial in the 50’s various wistful snowflake and alpine scene knitting patterns hit the shelves, delivering us a wealth of visually alarming woollen wear! However, we can’t blame granny for all of it…
The 80’s, (along with several far more frightening fashion trends), could perhaps be the truer culprit of the fad. Popular and ‘wacky’ TV presenters such as Giles Brandreth and Timmy Mallett began wearing them during the Christmas holidays and we dutifully followed with the mass production of the ‘Jingle Bell Sweaters’. In fact, in the cult comedy classic “National Lampoon’s Christmas Vacation,” Chevy Chase became somewhat of an icon by sporting such an elaborate sweater!
Alas, like most of the fashion from the 80’s, come the mid-90’s our festive jumpers began gathering dust in the attic and were deemed a gag gift. Until… Mark Darcy walked onto our screens with his giant rudolf roll neck in Bridgette Jone’s Diary in 2001!
Come 2010, we were back in the swing of things with top designers and high street brands alike deeming the winter woolies ‘this seasons must have’ item! In fact online retailer Amazon reported a 600% in sales in 2011. Since then a wealth of Christmas shockers are available to us! Charities champion knitted favourites and we do believe there is even an official Christmas Jumper day!
Guardian fashion columnist Hadley Freeman, casts the UK’s fondness for such garments as proof that many British men are “ashamed of genuine emotion”. Whereas Jonathan D Fitzgerald attributes the movement to the hipster preference for everything retro and vintage and is therefore rooted in a longing for the heartfelt and the sincere.
For now, at least, it looks very much as if our festive favourites are here to stay… and, of course they do provide great ice-breakers to the traditionally corporate Christmas lunches and dinners!
So love them or loathe them, Christmas sweaters are worn ironically, which ironically makes them cool… So why not don yours and come and join the ECX family in our festive shenanigans and early morning networking sessions in December..? Go on, we know you want to!
Children in Need
The BBC Children in Need’s vision is for every child in the UK to have a childhood that is safe, happy and secure and allows them to reach their potential. The charity supports numerous projects throughout the UK, more information can be found out about them here.