Christmas is such a busy time of year for many businesses. Keeping customers happy, the endless round of networking events and drinkies, cards and festive email messages, trying to stay healthy while energy levels are low, and all this before Christmas starts for real on the 24th December!
Amid all the 100mph activity, you want to be sure that your business is getting noticed? What can you do to get noticed? It sounds simple, but get involved and celebrate/embrace the season. At ECX we started on the 1st December and made every meeting this month compulsory Christmas Jumpers. Why not visit one of our meeting this month (special December rate of only £10) and find out if our groups can add value to your networking strategy in 2019.
Get in the spirit
Decorate your work space, even if you are based from home and it's just you. No one likes a Grinch or a Scrooge at this time of year. Tinsel round the edge of the laptop screen - that's lovely!
Focus on the Personal
With all the modern technology that is now available to personalise messages using IT (there's an oxymoron), there's a real opportunity to go back to hand-written cards and envelopes and show the real authentic and personal touch.
People expect you to have time off - take it!
Don't feel bad about your email 'Out of Office' being on. Most clients will want you back in the New Year firing on all cylinders. You can only do that if you've had a restful Christmas and then recharged the batteries. It's only when you truly switch off from your business for a while can you feel the invigoration of returning to it.
Here's a thought for New Year
You may reach the conclusion that actually in your business it's too busy in the run up to Christmas to stand out from the crowd, no matter how hard you try. There's a sound argument not to follow what everyone else is doing and do something different. Here's a thought. For those clients and contacts that are important to your business why not send them a hand-written card, that arrives on the first working week of January wishing them all the best for the coming year and the part that you hope to play in their success. How's that for getting things off on the right foot?
From all of us at Enterprise Connexions - Happy Christmas!