I work with businesses to make their marketing more effective, by looking at the foundations of their brand. This often involves setting clear marketing objectives, choosing the most valuable target audience, identifying the company's point of difference to communicate in marketing, and selecting the most appropriate media channels - in short, the who, what and where of a brand.
As part of my work, I often carry out research interviews with a business’ customers, their competitors’ customers and/or their employees which, with careful analysis, can provide invaluable feedback about how to approach marketing going forwards.
I've got 15 years’ experience in marketing with big brands like Nestle and Unilever. My passion is now tailoring this big brand thinking to enable small and medium-sized businesses to invest in marketing with confidence it will pay back.